Precise Pricing

Based on collected data, our precise pricing system provides accurate answers to the most frequently asked question: What is the customer willing to pay for this particular item at this particular moment?

Today, price transparency is close to 100% and customers are very likely to choose an optimal offer. However, always keeping prices at an optimal point is challenging for any retailer. A product’s optimal price point depends on a vast number of factors, like day of the week, competitors’ prices, season, weather, advertising and much more. All the factors are constantly changing, so manual pricing becomes practically impossible. BitRefine group uses machine learning methods to build solutions for automatic precise pricing systems. In gigabytes of collected logs, our artificial intelligence model finds hidden, non-obvious patterns and relations between prices, all available factors, and customer behavior.

Apart from improving profitability, a precise pricing solution brings your company associated benefits:

• Stock levels reduction
• Customer loyalty improvement
• Decreasing write-off campaigns
• Reduced workload on company’s financial analysts

BitRefine group offers a solution, which increases its “intuition” of best price over time. By “intuition” we understand accumulated complex patterns and hidden dependencies between all factors. The more “experience” the system collects, the more accurate its decisions will be. The system can also be equipped with additional controls, to make it responsive to current business strategy. BitRefine’s total solution includes all the stages: Conception, Implementation, Test, Integration, and Evaluation.