Real-World Targeted Advertising

The real-world targeted advertisement system is based on facial and body-type recognition, which collects data about people’s age, gender, and other traits to display relevant content.

Online advertisements can leverage a significant amount of personal data to target specific groups of people. BitRefine group offers targeted solutions for outdoor advertisement. A camera analyzes faces from a crowd of people to build a dataset for local demographics. Based on information, advertisers choose the best location and timing for their promotion materials. Moreover, if the camera detects someone standing near a corresponding display, the system selects and displays an advertisement relevant to this particular person.

Generally, the following metrics can be extracted from the videostream:

• Gender
• Age
• Facial hair
• Smile
• Glasses
• Ethnicity

The most useful in building a customer profile are just two of them: gender and age.

The potential of intellectual advertisement is constantly growing. BitRefine spans a number of areas. First, marketing. Our solution collects data that allows advertisers to be relevant to the audience. Such analytics show numbers of people as well as their age and gender over time. In addition, for some particular cases, analytics can also show number of views, using gaze detection. Second, apart from collecting demographic data, our solution allows the creation of interactive sequences based on recognized gestures. BitRefine group offers R&D and integration services in this innovative area of real-world targeted advertisement. Link to BitRefine's facial expression recognition software.